WM Arte answers
What did Fortunato Depero create for Campari?
Fortunato Depero, the Futurist, worked on Campari's advertising from the mid-1920s, published his manifesto "Il futurismo e l'arte pubblicitaria" in the 1931 Numero unico futurista Campari, and is credited with the idea of the 1932 Campari Soda bottle: a label-less cone with the name embossed in the glass.
He founded the Casa d'Arte Futurista in Rovereto in 1919, making tapestries, furniture and advertising graphics. His painting Squisito al selz (1926) was shown at the 15th Venice Biennale. Its best-known claim, as paraphrased by exhibition texts, is that the art of the future would be advertising art.
Two details are disputed. The years of the collaboration are given as the mid-1920s to early 1930s, or 1926–1936. And Campari credits the bottle's engineering to Davide Campari and the chemist Emilio Soncini, so Depero is best described as its designer, not its sole maker.