WM Arte answers
Where can you see original Italian advertising posters today?
The national collection is the Museo Nazionale Collezione Salce in Treviso, with almost 50,000 posters shown in rotating exhibitions (there is no permanent display). Others are in Milan's Civica Raccolta Bertarelli at the Castello Sforzesco, Galleria Campari in Sesto San Giovanni, Fondazione Pirelli, the Archivio Storico Olivetti in Ivrea, Ricordi's digital archive and, abroad, the Wolfsonian–FIU in Miami Beach.
The Salce collection began with Nando Salce's own bequest of about 25,000 posters in 1962; it has two sites in Treviso, San Gaetano (opened 2017) and Santa Margherita (2021), with shows lasting up to four months. Galleria Campari opened in 2010. The Olivetti archive is visited by appointment.
Original Italian posters are rarely exhibited in Southeast Asia; the only documented showing we found was a dealer's vintage poster exhibition in Singapore that included Cappiello in 2014.